In celebration of Pride season, Smirnoff Vodka released limited-edition “Love Wins” bottles of Smirnoff no. 21 vodka. Each bottle is unique and features portraits of real couples photographed by Sarah Deragon, the creator of the Identity Project. For every bottle made, the company donated $1 to the Human Rights Campaign (HRC).
As part of the campaign, Smirnoff invited couples over the age of 25 to submit their photos for a chance to be featured on the 2018 bottles. And, for every photo submitted between May 23 and September 30, they donated an additional $1 to HRC.